Privacy Policy

Last Updated: January 1, 2020

This Privacy Policy describes how Simplified Business Group, doing business as Rent Dynamics and/or RentPlus (and hereafter collectively referred to as the “Company”), collects, uses, and discloses information. The Company respects your privacy and understands the importance of protecting your personal information. Outlined in this Privacy Policy are the Categories of Personal Information we collect and the Purposes for Collecting Personal Information.

The Company also includes provisions specific to the California Consumer Protection Act (CCPA) and how those provisions relate to California residents or “consumers” as defined by the CCPA.

California Consumer Privacy Act – Notice

This Notice is to inform California residents or consumers about the personal information we collect or have collected over the past 12 months and to inform you that we may collect certain personal information about you as outlined in the Categories of Personal Information section above and as provided in the Purposes for Collecting Personal Information section above.

The following section provides additional details regarding the personal information we collect about California consumers and the rights granted to them under the California Consumer Privacy Act or “CCPA.”

Contact For More Information

If you have questions about our Privacy Policy you can contact us via email at

Ownership of Site; Agreement to Terms of Use

This privacy policy (this “Privacy Policy”) discloses the privacy practices of Simplified Business Group, LLC, a Utah corporation, (hereinafter referred to as either “SBG,” “we,” “us” or “our”), which owns and operates various sites on the Internet, including without limitation (collectively, the “SBG Websites”). Your access to and use of the SBG Websites and all the services provided via the SBG Websites (the “Services”) are subject to SBG’s Terms of Use and all applicable laws. This Privacy Policy governs the manner in which SBG collects, uses, maintains and discloses information collected from users (“you,” “your” or “User”) of the Services and any derivative or affiliated services on which this Privacy Policy is posted.

The Information Simplified Business Group, LLC Collects

The purpose of the Services is to deliver a unique, personalized experience for each user, SBG collects a variety of personally identifiable information about you through your use of functionality contained in the Services, including the user registration process, as well as information gathered from various real estate property management companies, real estate property owners, payment processors, credit reporting agencies, or other related vendor. The personally identifiable information (“Personal Information”) collected on or through the Services can include some or all of the following: your name, address, date of birth, gender, social security number, telephone number(s), email addresses, text messaging information and other contact information associated with electronic or digital messaging methods, payment information, and personal credit related information furnished by a credit reporting agency. Additionally, we may collect passwords, logins, individual device identifiers, geo-location statistics, check-ins, page views, and other information about how you interact with the Services. Certain Personal Information must be disclosed before you will be able to access any part of the Services. While not all of the information that we collect from you is personally identifiable, it may be associated with personally identifiable information that you provide us through the Services or otherwise. Non-personally identifiable information collected by SBG is exclusively owned by SBG and may be used as it sees fit in accordance with applicable law.

The Services use cookies and web log files to track usage. A cookie is a tiny data file that resides on your device that allows us to recognize you when you use the Services using the same device. You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser settings so that it will refuse cookies, our system will issue cookies when you log on to the SBG Websites.

Use of Information

SBG uses the information it collects from you to deliver the Services to you and continuously enhance your user experience. Generally speaking, we use the collected information to communicate with you, fulfill your requests, customize the content, improve the Services, protect our and your rights, provide support, conduct research and analysis, and comply with laws and regulations, including carrying out our obligations and enforcing our rights arising from any contracts entered into between you and us by providing notices about your account or changes to the SBG Websites.

We may use your personal information to send you promotional information and updates regarding SBG and its products and services. The information that we collect from you may be used in aggregate form in various ways to optimize and improve the Services. While such information may be based on information about you, it will not identify you personally. We may use such aggregated information for the following purposes: website management, administration and security, promotional activities, and research and analysis.

Removal, Sharing and Revision of Personal Information

If your Personal Information changes, or if you no longer desire to receive non-account specific information from SBG, we will endeavor to provide a way to correct, update and/or remove your previously provided Personal Information. This can be done by emailing a request to us at or using the functionality contained in the Services (if any). Additionally, you may request access to your Personal Information as collected by us by sending a request to us as set forth above. Otherwise, SBG will retain your Personal Information for as long as your account and use of the Services remain active and for a period of time after that in order to provide you with the unique, personalized experiences generated by the Services. Please note that while SBG may remove your Personal Information from its systems, certain non-identifiable information may be retained and used by SBG for commercial purposes.

Protection of Personal Information

Information about Users that is maintained on SBG’s or SBG’s provider’s systems is protected using industry standard security measures. In order to secure your personal information, access to your data is password-protected, and sensitive data is protected by SSL encryption when it is exchanged between your web browser and the Site. However, no security measures are perfect or impenetrable, and SBG cannot guarantee that the information submitted to, maintained on or transmitted from its systems will be completely secure. SBG is not responsible for the circumvention of any privacy settings or security measures contained on the Services by any Users or third parties. As such, SBG recommends that you use caution whenever submitting Personal Information online. You are responsible for keeping your passwords confidential.

Interaction with Other Services

The Services may contain links to other applications, websites and services that may not be owned or operated by SBG. SBG cannot control, nor are we responsible for, the privacy practices or content of external services and applications. We encourage you to read the privacy statements of each and every external application, website and or service that collects personally identifiable information from you. This Privacy Policy applies solely to Personal Information collected on this Services.

Personal Information, Disclosure, Opt-Out

You always have the option to opt-out of having your Personal Information disclosed by SBG to third parties that are not agents or service providers of SBG or to opt-out of having your Personal Information used for direct marketing purposes. If you would like to opt-out of such further disclosures or direct marketing, please contact us at or use the opt-out mechanisms (if any) contained in the Services. Please note that, even if you so opt-out, your Personal Information may still be disclosed to third parties to the extent that you affirmatively provide it to third parties using the Services (e.g., by posting it using functionality in the Services). SBG may send you administrative messages, service announcements, terms and conditions of your account, or other similar communications, without offering you the opportunity to opt out.

Privacy Policy Effective Date and Changes

This Privacy Policy was last updated as of the effective date above. Changes to the Privacy Policy may and do occur at SBG’s discretion. From time to time, we may make changes to this Privacy Policy. In order to ensure that you are familiar with our most updated policies and practices, you should check the effective date indicated above this Privacy Policy each time you use the Services. If we make any changes, we will notify you of such changes by posting the updated Privacy Policy on the SBG Websites. We may also send you an email alerting you of such changes. You will be bound by and deemed to accept any such changes to the policy when you use the Services after those changes have been posted.

In the event that SBG goes through a business transition, such as a merger, another company acquires SBG or its affiliates, or SBG sells a portion of its assets, your Personal Information will, in most instances, be part of the assets transferred. SBG will endeavor to inform you of any exchange and its effects via notice on our Services. If as a result of a business transition, your Personal Information will be used in a manner different from that stated at the time of collection, you will be given the choice to opt out.

Privacy of Minors

The Services are not directed at children under 18 years of age, and SBG does not knowingly collect Personal Information from children under 18 years of age via the Services. If you believe we have information about a child under 18 through improper means, please notify us at


If you have any further questions concerning the SBG Privacy Policy and the use of your Personal Information, please contact us.

Simplified Business Group, LLC
91 E 700 S
Logan, UT 84321

Governing Law

This policy and use of information hereunder shall be governed by and construed in accordance with the laws of the State of Utah. If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from the other provisions and shall not affect the validity of the other provisions.

Users from Outside the United States

SBG is based, and the SBG Websites are hosted, in the United States of America. If you are from other regions of the world with laws governing data collection and use that may differ from U.S. law and you are registering an account through the Services, please be aware that information that you provide to SBG may be transferred to or utilized by SBG, its affiliates or its service providers in the United States. Any such personally identifiable information provided may be processed and stored in the United States by SBG or a service provider acting on its behalf. The terms of this Privacy Policy apply to all users of the Services. The privacy and data collection laws in the U.S. may not be equivalent to such laws in your country of residence. If you do not agree with the terms of this Privacy Policy, you should immediately cease the use of the Services.

Copyright © Simplified Business Group, LLC. All rights reserved.

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